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Washington Business Journal & DC INNO's "11 Startups To Watch in 2025"

OptimaNova Strategies & Solutions

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OptimaNova AI | Founded 2023

Joe Paul, founder & ceo

Joe Paul is a seasoned strategist who transforms big ideas into measurable impact. As the founder of OptimaNova AI, he leads a team that helps organizations adopt artificial intelligence quickly and responsibly—moving from proof‑of‑concept to bottom‑line results in weeks, not years. 

Before launching OptimaNova, Joe served as CEO of Byte Back, where he secured a record $4.5 million to expand digital literacy programs and tripled certification pass rates. He also directs Black Men Vote, registering more than 100,000 new voters across battleground states. These dual experiences—one in tech upskilling, the other in large‑scale civic engagement—sharpened his belief that AI must serve people first.


Named one of DC INNO’s “11 Startups to Watch,” OptimaNova now delivers enterprise‑grade products such as Accredify, Velocity, and GovConPro while providing hands‑on implementation and AI literacy training. Joe is a frequent commentator on ABC News and Politico, a member of multiple AI ethics boards, and an avid cyclist who once lost 150 pounds through disciplined lifestyle change.


At his core, Joe is driven by a single mission: help leaders harness technology to create sustainable growth, greater equity, and lasting value for the communities they serve.

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